Fashion Revolution: #WhoMadeMyClothes?
We’re not gonna lie … Most of us at Haute Ecology haven’t always been that savvy when it comes to the selecting sustainable clothes. To be transparent (no pun intended), typically, we only used asked ourselves two questions when shopping: “How does this make me look?” and “How much does it cost?” And when we asked: “How much it costs?” we were only referring to the damage the clothes would do to our bank accounts not the damage it did to the planet or those in it.
It wasn’t until the 2013 collapse of garment-factory building Rana Plaza in Bangladesh that claimed the lives of 1,138 and injured another 2,500 – mostly women – that many of us began to consider the provenance of the clothes we wear.
It was Rana Plaza that ignited the inspiration for Fashion Revolution, a not-for-profit organisation that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution have designated the anniversary of Rana Plaza, 24 April, Fashion Revolution Day, with the week surrounding the day being aptly observed as Fashion Revolution Week.
The centre point of this week is the #WhoMadeMyClothes campaign, a campaign created to shine a light on the working conditions of garment workers around the world and encourage retailers and fashions houses to adopt more transparency in their supply chains.
How does the campaign work? Participants simply ask their favourite brands via social media, email or phone: “Who made my clothes?” Some brands might tell you where your clothes were made but not who made them, and some brands may not respond at all. But the idea is for enough people to ask so that they realise the working conditions of their factory workers matters to their consumers.