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5 ethical swimwear lines you’ll wanna live in this summer!

Written By Haute Ecology 28 Feb 2019
5 ethical swimwear lines you’ll wanna live in this summer!
Haute Ecology is based in the UK – London to be exact. If you live in a city with a similar climate to ours, you’ve probably been counting down the days till summer like a teary-eyed convict scratching a release date countdown tally into a cell wall in a throwback prison movie. Excuse the jail reference, we’re just super-eager for the return of Orange is the New Black in June, but we digress...

Ethical brands are really stepping up their swimwear game this summer! We’ve been drooling over this season’s wet wear for at least an hour. So, we thought we’d pull together our favourite looks for you in order to write off the relentless web browsing we’ve been doing as research… See how we did that!

Mara HoffmanMara Hoffman

We absolutely love Mara Hoffman round these parts! Her focus on transparency, her desire to consistently improve and evolve in terms of environmental responsibility and sustainability. And her signature colour blocking is ev-er-y-thing! Her current swim line is made using recycled fabrics, ECONYL (a material generated from post-consumer waste) and rPET (a material made from recycled plastic bottles).

Hot As HellHot As Hell

Some Like It Hot… Others like it Hot As Hell! This edgy, LA-based swimwear line shows ladies that they can be fierce yet ethical. They use innovative, environmentally friendly digital sublimation printing techniques, work to minimalise waste and have even partnered with their Sri Lankan manufacturer to co-launch an innovative, sustainable, high-performance fabric.


Eco-conscious label Reformation launched a much-anticipated swimwear line last year and haven’t looked back since. Not only is their swim line made from 85% recycled materials, they spend hours fitting their ranges on different bodies and have a meticulous approach to their fits. Side note: Is it just us or are you totally here for long-sleeve swim tops this season too? They give us Mariah Carey circa ’97 in the Honey video.

Her. The Label

Simple, but never basic. The minimalist swimwear line from Aussie brand Her. The Label is full of classic cuts and silhouettes that are not only flattering but timeless as well. So, you can rock their pieces year after year and still slay every summer season. Plus, this line is locally made via a manufacturing and production process that allows for more transparency, which helps them ensure they maintain a fair and ethical workforce.

Lyra Swim

The struggle is real for many of our modest sisters who are looking for fashion-forward swimwear that suits their lifestyle… Well at least until Lyra Swim hit the scene. Lyra marries the elegance of classic Hollywood with Moroccan beach cool. Plus, they work closely with their tailors to ensure ethical working conditions and have supported the #ThisGirlCan campaign by designing a range of swimwear that fits the needs of all women to help increase participation rates in swimming.

These are just a few of our favourite ethical swimwear lines, but we’re still on the lookout for more. Do you know of any swimwear lines that are worthy of this list?

And on a completely different note, what are your summer plans? We need some inspiration!

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